Simplifying and Enhancing Email Marketing Operations for a Data Aggregation CompanyTechnology Services
The client is a global data aggregation company, maintaining an extensive database containing personal information, including email addresses, phone numbers, and physical addresses. The database is accessed by two types of customers:
Individual Users: These customers can search the database for personal reasons, accessing basic information for free, with the option to subscribe for advanced details.
Industries: Businesses utilize the database to verify the authenticity of profiles, critical for operations such as background checks, fraud prevention, and customer verification.
challenge
- Complex Custom Development The client already had a custom-built solution that was implemented with limited out-of-the-box functionalities in Salesforce Marketing Cloud. This solution included complex coding, particularly in the email marketing module, where a single email template was responsible for sending 24 different types of emails. The system was difficult to manage, with code spread across multiple files.
- Challenges with Updating the System Even minor changes, such as altering the color of a button or updating a link, required a skilled developer to navigate the complicated codebase. This led to significant process delays and increased costs.
- Error Tracking and Resolution The complexity of the code made it challenging to diagnose and resolve errors in the email campaigns, leading to disruptions in service and dissatisfaction among users.
solution
- Code Review and Simplification We meticulously reviewed the existing custom code and identified opportunities to leverage out-of-the-box functionalities provided by the latest version of Salesforce Marketing Cloud. The email template was simplified using drag-and-drop features, eliminating the need for extensive custom coding.
- Streamlined Email Management We rebuilt the email templates, ensuring that future modifications could be made easily through the intuitive Salesforce interface. This allowed non-technical users to manage the email campaigns without needing to engage a developer for routine updates.
- Improved Error Resolution By simplifying the code and streamlining the email processes, we enhanced the system’s error-tracking capabilities. This made it easier for the client to identify and resolve issues, ensuring more reliable email delivery.
Outcomes
- Streamlined Email Management Processes By simplifying the email templates and utilizing drag-and-drop functionalities, the time required to update and manage email campaigns was reduced by 50%.
- Significant Reduction in Operational Costs The new system eliminated the need for specialized developers for routine tasks, resulting in a 40% decrease in operational costs.
- Increased Customer Satisfaction With quicker turnaround times for updates and fewer disruptions in service, customer satisfaction scores improved, leading to a 20% increase in subscription renewals for advanced information access.
Working with V2Force has significantly boosted customer satisfaction and reduced operational costs, proving them to be an invaluable tech partner.
COO
Technology Services Firm
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