Revolutionizing Player Engagement: A Multifaceted Approach to Dynamic Marketing in GamingGaming
They work with a different business sectors like Consumer goods, Education, Gaming, Financial Services, IT, Energy, Automotive, Heavy Industry and Life sciences. They are a renowned name in the world of gaming. For new game launches, rewarding gamers and expanding their player base they were using a home-grown solution for marketing, emailing and managing offers and services to the end players. They were looking for a reliable partner to help optimize multi-campaign support and boost customer engagement.
challenge
- Logic-Driven Campaign Management The client wanted to define marketing campaigns driven by player behavior and interactions, necessitating the implementation of sophisticated logic and management systems.
- Minimizing Player Attrition They aimed to reduce player attrition and enhance engagement by implementing targeted communication and incentive programs tailored to individual player preferences.
- Integration of Email Tracking Data To gain a comprehensive view of player engagement across various channels and touchpoints they sought to unify email tracking data with other marketing efforts.
- Multilingual Email Support Addressing player language preferences, the client aimed to provide multilingual email support, requiring systems capable of dynamically adjusting content based on player language preferences.
solution
- SFMC Deployment for Campaign Management The team deployed Salesforce Marketing Cloud (SFMC) to manage email campaigns efficiently and trigger in-game notifications and offers based on player behavior and preferences.
- Integration with Azure Kusto for Subscriber Management Integrated with Azure Kusto, the solution facilitated the generation of valid subscriber lists for campaigns, synchronized marketing efforts across platforms, and enabled the seamless granting of in-game rewards to players.
- Global Email Sends and Multilingual Support Implemented international email sending capabilities and multilingual support to cater to the diverse global community of players, enhancing communication effectiveness and player engagement.
- Compliance with Privacy Regulations Ensured compliance with international privacy and data retention policies, guaranteeing the security and privacy of player data and providing the client with a reliable and optimized solution.
Outcomes
- Boosted Customer Engagement Enabling users to define their communication preferences led to a 25% increase in customer engagement, fostering stronger connections and personalized interactions with the client’s audience.
- Enhanced Campaign Performance Optimization of multi-campaign support led to a 20% improvement in campaign performance, ensuring that each campaign aligned with the client’s objectives and generated maximum impact.
- Improved Campaign Efficiency Implementing the SFMC framework resulted in a 40% increase in campaign efficiency, allowing the client to run campaigns autonomously and manage teams independently.
- Data-Driven Decision-Making Real-time data from customer journeys led to making smarter decisions based on actionable insights.
We are highly impressed by the V2 team’s exceptional expertise and unwavering dedication, which has helped us make data-driven business decisions.
Let’s work together
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